Press Release: March 14, 2017
SproutFit® is the third Kickstarter project to receive backing from Axe Capital, reaching their $10,000 goal in 12 days. The woman-owned company was fully funded on International Women's Day, and will continue pre-selling the made in America collection through March 26th.
Showtime’s hit drama Billions is rooted in entrepreneurially fervor and controversy as hedge fund billionaire Bobby “Axe” Axelrod both ignites and excites. His company, Axe Capital, is known for being the biggest and best on Wall Street, and they never miss the opportunity to be an early adopter investing in big ideas.
Ingeniously, Showtime took the Kickstarter crowdfunding platform and used it to bridge Axe Capital’s on-screen essence to produce real-life results for innovative startups. “When I saw the message from ‘Axe Capital’ through a Kickstarter message, I thought it was a joke at first. But, then they pushed our 93% funded campaign to 100% -- they definitely put their money where their mouth was,” says Whitney Sokol, founder and creative behind SproutFit.
It’s not surprising that Axe Capital is interested in progressive companies like SproutFit.
Unapologetically challenging traditional size ranges, SproutFit is committed to creating sustainable solutions for a less-is-more approach to childrenswear. This brand features smart, grow-with-me sizing that simplifies shopping and cuts out the monthly closet purge – less waste, less money spent, less time wasted. Betty Rose Cortes for BreatfeedingWorld.org explains why SproutFit will be the best baby shower gift of the year saying, “SproutFit baby clothes are changing the clothing game forever.”
SproutFit is accepting pre-orders through March 26th on their Kickstarter project page.