Press Release: February 28, 2017
Babies outgrow clothing fast. This common problem is both time-waster and money pit for parents, and exacerbates the textile waste issue. Until now.
SproutFit® launched a better baby basics collection that changes the way parents invest in their little one’s closet. Responsibly made in the USA, of sustainable materials like organic cotton and bamboo, this brand features smart, grow-with-me sizing that simplifies shopping and cuts out the monthly closet purge.
“[SproutFit is] challenging traditional sizing for infants and toddlers by making garments adjust as the baby grows,” says Shannon Lohr, Founder of Factory45 and sustainable fashion expert, in Huffington Post’s 6 Experts Reveal the Sustainable Fashion Projects to Watch in 2017.
SproutFit's 0-12 month and 12-24 month sizes last a year - up to four times longer than most baby brands' options. Whitney Sokol, founder of SproutFit says, "I created SproutFit to simplify parents' lives, and provide a sustainable, minimalist alternative to the disposable approach we see in childrenswear."
Boasting modern style with no itchy tags, and mix-and-match ability, the collection includes:
- Short-sleeve and long-sleeve bodysuits
- Reversible leggings for double the outfits
- Bandana bibs that fit for two years
- Essential blankets that work overtime as a swaddle, nursing or car seat cover
On 2/24/17, SproutFit debuted the collection on crowdfunding platform, Kickstarter, and is over 60% funded in three days. They will accept pre-orders until March 26th.